RODEO DRIVE
Take a stroll where every window has a surprise.
Discover future flagships, limited drops, creator pop-ups, and bright pink moments made for sharing.
See the boulevard
Enter the city 
Founding district · Beverly Hills
Rodeo Drive is entering GoGirlCity.
Pick a vibe. Choose a destination. See what is waiting around the corner.
SCROLL TO EXPLORE
YOUR CITY, YOUR VIBE
Where do you want to go first?
Pick a mood and let Beverly Hills show you the way.
PICK YOUR NEXT STOP
Four places. A whole city to explore.
Every stop has its own energy, surprises, and reasons to come back.
01
THE BOULEVARDRodeo Drive
Stroll past future flagships, creator pop-ups, limited drops, and colorful surprises around every corner.
Shop · discover · share02
THE ICONGiorgio Address
Find the pink-striped icon and unlock a glamorous Beverly Hills story built around color and creative courage.
Find it · unlock it · love it03
ABOVE THE CITYThe Hillside
Head above the boulevard for glowing views, premieres, private rooms, and unforgettable VIP moments.
Views · premieres · VIP04
PAST MEETS NEXTLegacy & Culture
Meet the people, style, stories, and creative moments that gave Beverly Hills its unmistakable sparkle.
Stories · style · iconsNamed locations are presented as vision concepts. No partnership or endorsement is implied.
90210
TURN UP THE CITY
The GoGirl Happiness Tour starts right here.
Music, surprise performances, joyful street moments, and a little Beverly Hills magic. Follow the sound and see where the party takes you.
FIRST MOVER CITY
CLAIM YOUR PLACE
Four ways to show up in the city.
Founding opportunities stay flexible while Beverly Hills takes shape.
Landmark Address
A defining destination built around a founding partner’s story and long-term place in the city.
- Signature building
- Custom city experience
- Launch collaboration
- Founding recognition
Premier Storefront
A high-visibility location on the main boulevard for commerce, content, events, and community.
- Premium placement
- Branded storefront
- Featured experiences
- Campaign moments
Boutique Address
A polished home for an emerging brand, creator, service, or Beverly Hills business inside the district.
- Virtual location
- Brand story
- Offer or collection
- City discovery
City Listing
A simple way to establish an early presence and be discoverable as the district takes shape.
- Directory placement
- Business profile
- City category
- Founding status
Founding terms are being shaped now.Placement, experiences, and pricing will be tailored with the first Beverly Hills partners.
KEEP EXPLORING
Where should the city take you next?
THE CITY IS JUST OPENING
Explore GoGirlCity Come find your place in it.
Beverly Hills is the first stop. There is a whole world left to discover.